Values-Based Business Growth

What is the Values-Based Business Growth programme and how can it help my organisation?


The Values-Based Business Growth programme is a series of three interactive workshops that has already successfully supported business owners and leaders to evaluate and align their approach to values and assess the extent to which the company is living those values through behaviours and actions with company values. This enables them to set out of the operations and act more strategically – enabling growth.

Starting with a ‘Discovery’ phase, we explore the actual values of the business owner, leaders and the business itself – and validate that these are actually the values that matter! Moving on, we ‘Align’ the business, and its teams with these values to help shape behaviours, policies and actions. Finally, we review the impact on the business in terms of recruitment, sales, customer satisfaction and other valuable metrics.

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Why Values, and not ‘Culture’?

There is much discussion in the business press and in business-oriented social media and social media posts about the importance of ‘culture’; but culture is a by-product of values, and values drive the way in which a business operates. So this is where we start. For small businesses, the values are frequently driven by the owner – but not well articulated. This is how we help – to get to the ‘Why?’.

Discovery

Business Owner / Leaders – 3 hours (face-to-face)

The first workshop consists of an initial ‘Values Alignment’ exercise with the business owner / leaders and takes the form of an interactive workshop where we discuss the values of the business, explore how these are lived by the business and the extent to which values drive behaviours, decisions, processes and investment.

These values are then associated with job roles and tasks, so it is possible to understand how all members of the organisation are contributing to the values of the organisation. This exercise also highlights where there are values mismatches. The next session is where these can be tested.

Alignment

Select colleagues, Business Owner / Leaders – 4 hours (face-to-face)

In this workshop we will explore and align the values through a series of activities:

1. Discuss the values of the business and relate these to business behaviours.

2. Complete a simple problem-solving exercise to highlight the importance of effective communication.

3. Explore opportunities for business improvement and customer acquisition in line with the values.

4. Review core business processes and assess whether they contribute to, or detract from, the values of the company.

Impact

Business Owner / Leaders – 1.5 hours

Business owner / leaders are invited to a follow-up online workshop to
discuss the outcomes from the workshop, action plans, successes and the ongoing strategy.

The aim is to ensure that the values agreed remain valid; that they are moving toward being aligned to business processes and that there is evidence of positive impact.

GPC Skills is committed to making a positive impact with the companies we work with, so this session is highly valuable to ensure that the business has benefitted from the programme, and an opportunity to explore the next set of actions.

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